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SELECT EXPERIENCE
Commercial Value Delivery
REFERENCES
€ 120M
Process Optimization
ENTERPRISE
Resource Allocation
Automated Tasks
Cost Control
€ 10M ARR
Architecture
PUBLIC SECTOR
Modernized tools and methods
Elimination of tasks
Replaced architecture and processes
96 % ARR
Analytics
SALES & MARKETING
Redesigned data & BI-stack
Eliminated consultant dependency
Automated insights and actions
THE EXPENSIVE REALITY
Most organizations aren't failing because they lack data; they are failing because they ignore reality.
ACTIVITY ≠ PROGRESS
The "Agile" Theater
Teams are clearing tickets and hitting "velocity" targets, yet the needle isn't moving on the P&L.
High-velocity motion is often mistaken for progress, but speed is irrelevant if the direction hasn't been validated.
You are paying for motion that results in zero business movement.
The "Agile" Theater
High-velocity motion is often mistaken for progress. Speed is irrelevant if the direction hasn't been commercially validated.
OUTCOME MATTERS
Hype is Not a Strategy.
Rushing into implementation, often driven by market noise, usually leads to the same destination: significant capital spend with no change in the business result.
The risk isn't a sudden disaster; it's the quiet waste of resources on technical vanity.
True value comes from the discipline to think and design before acting.
Hype is Not a Strategy.
Rushing into implementation leads to technical vanity. True value comes from the discipline to design for the P&L before acting.
WINNING ARCHITECTURE
The Execution Gap.
Strategy fails when it serves organizational silos and politics over process and profit.
Real-world success requires exposing the true state of a solution, uncovering why goals are missed and identifying exactly where suboptimization drains resources.
Bridging the gap demands prioritizing the integrity of the architecture over the "comfort of the room" to ensure sustainable business movement.
The Execution Gap.
Strategy fails when it serves silos over profit. I prioritize architectural integrity over the comfort of the boardroom.
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Strategy fails when it ignores reality.
Most companies have a CTO to build. They rarely have a CAO to ensure that what is built drives a commercial outcome.
"After 20 years and 70 assignments across banking, global industry, and the Swedish Financial Supervisory Agency, including work for IKEA, Scania, and Pfizer, I’ve seen one recurring pattern: High-level goals are almost always disconnected from the systems meant to deliver them.
Most companies have a CTO to build. They rarely have a CAO (Chief Analytics Officer) to ensure that what is built actually drives a commercial outcome.
I bridge that gap. As a systems thinker focused on the P&L, I don’t optimize in isolation; I audit the whole engine to remove the friction between your data and your profit."
Daniel Lundberg | Principal | Fractional CAO & Business Transformation
Bridging the gap between data and profit.
After 20 years and 70 assignments for IKEA, Scania, and Pfizer, I’ve seen one pattern: high-level goals are disconnected from the systems meant to deliver them.
I bridge that gap. As a systems thinker, I audit the whole engine to remove the friction between your data and your profit.
Daniel Lundberg
Principal | Fractional CAO
Bridging the gap between data and profit.
STRATEGIC SERVICE OFFERINGS
STRATEGIC DATA AUDIT
The Forensic Diagnostic
FIXED PRICE
Rapid forensic diagnostic of people, process, and platform to uncover the technical reality of the organization.
Independent audit to identify cash-draining initiatives and vendor contracts providing zero commercial value.
A clinical roadmap of the structural state of the business before committing further capital.
FRACTIONAL CAO / ADVISORY
Continuous Oversight
RETAINER
Ongoing architectural and strategic oversight provided without the overhead of full-time executive headcount.
Technical guardianship of the P&L, vetting roadmaps and validating internal estimates via a vetted collective of senior specialists.
Ensuring technology remains a competitive advantage rather than an expensive liability.
TECHNICAL DUE DILIGENCE
Architectural & Viability Verification
CUSTOM PRICING
Forensic verification for investors and acquirers seeking clarity beyond the pitch deck.
Objective auditing of structural integrity and hidden technical debt to protect capital and de-risk the investment.
High-status, independent truth on technical viability to eliminate guesswork from M&A.